Consumer complaining behavior : consumers' evaluations on service recovery strategies

Much of the service recovery research to date has attempted to identify and classify service encounters from either the customer's or employee's perspective. This research tends to examine the relative importance of service recovery activities in determining overall satisfaction and conseq...

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Autor principal: Ahmad, Norzie Iriani
Format: Thesis
Idioma:English
English
Publicat: 2001
Matèries:
Accés en línia:http://psasir.upm.edu.my/id/eprint/77917/1/t%20GSM%202001%2018%20%281900118322%29.pdf
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