Consumer complaining behavior : consumers' evaluations on service recovery strategies

Much of the service recovery research to date has attempted to identify and classify service encounters from either the customer's or employee's perspective. This research tends to examine the relative importance of service recovery activities in determining overall satisfaction and conseq...

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Bibliografske podrobnosti
Glavni avtor: Ahmad, Norzie Iriani
Format: Thesis
Jezik:English
English
Izdano: 2001
Teme:
Online dostop:http://psasir.upm.edu.my/id/eprint/77917/1/t%20GSM%202001%2018%20%281900118322%29.pdf
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