Consumer complaining behavior : consumers' evaluations on service recovery strategies

Much of the service recovery research to date has attempted to identify and classify service encounters from either the customer's or employee's perspective. This research tends to examine the relative importance of service recovery activities in determining overall satisfaction and conseq...

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Hlavní autor: Ahmad, Norzie Iriani
Médium: Diplomová práce
Jazyk:English
English
Vydáno: 2001
Témata:
On-line přístup:http://psasir.upm.edu.my/id/eprint/77917/1/t%20GSM%202001%2018%20%281900118322%29.pdf
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