Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach
Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findin...
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Emerald Publishing
2019
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oai:psasir.upm.edu.my:79973 http://psasir.upm.edu.my/id/eprint/79973/ Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findings Using partial least squares structural equation modeling (PLS-SEM), the results showed that subjective norms and perceived behavioral control influenced behavioral intention among Gen Y consumers to purchase halal food, while attitude did not play a significant role in the purchase of halal food products among Gen Y consumers. Research limitations/implications This study adopts a cross-sectional research design and examines the opinions of consumers at only one point in time. Future research also may look upon halal awareness toward other products in a broader geographical area and in other different culture. Longitudinal research design and a bigger sample size should be conducted in future to obtain better results. Practical implications The result of the study would serve as a reference to Malaysian Statutory bodies and food industry on the current intention of Malaysian Gen Y toward halal food. Originality/value Limited researchers have studied Gen Y consumers’ intention to purchase halal food products. Emerald Publishing 2019 Article PeerReviewed Marmaya, N. H. and Zakaria, Z. A. and Mohd Desa, Mohd Nasir (2019) Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing, 10 (3). pp. 1003-1014. ISSN 1759-0833 https://www.emerald.com/insight/content/doi/10.1108/JIMA-08-2018-0136/full/html 10.1108/JIMA-08-2018-0136 |
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UPM IR |
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UPM IR |
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Purpose
This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia.
Design/methodology/approach
A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia.
Findings
Using partial least squares structural equation modeling (PLS-SEM), the results showed that subjective norms and perceived behavioral control influenced behavioral intention among Gen Y consumers to purchase halal food, while attitude did not play a significant role in the purchase of halal food products among Gen Y consumers.
Research limitations/implications
This study adopts a cross-sectional research design and examines the opinions of consumers at only one point in time. Future research also may look upon halal awareness toward other products in a broader geographical area and in other different culture. Longitudinal research design and a bigger sample size should be conducted in future to obtain better results.
Practical implications
The result of the study would serve as a reference to Malaysian Statutory bodies and food industry on the current intention of Malaysian Gen Y toward halal food.
Originality/value
Limited researchers have studied Gen Y consumers’ intention to purchase halal food products. |
| format |
Article |
| author |
Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir |
| spellingShingle |
Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| author_facet |
Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir |
| author_sort |
Marmaya, N. H. |
| title |
Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_short |
Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_full |
Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_fullStr |
Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_full_unstemmed |
Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_sort |
gen y consumers’ intention to purchase halal food in malaysia: a pls-sem approach |
| publisher |
Emerald Publishing |
| publishDate |
2019 |
| _version_ |
1819299634077499392 |
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13.4562235 |