Pengaruh faktor kepuasan pengguna terhadap kesetiaan jenama dalam kalangan pengguna telefon pintar
The main purpose of this study is to investigate the influential factors of consumer satisfaction (brand, quality and price) towards brand loyalty among smartphone users at UPM, Serdang. A total of 200 respondents were participated in this study which were selected through the systematic random samp...
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| Format: | Article |
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Malaysian Consumer and Family Economics Association
2019
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