Pengaruh faktor kepuasan pengguna terhadap kesetiaan jenama dalam kalangan pengguna telefon pintar

The main purpose of this study is to investigate the influential factors of consumer satisfaction (brand, quality and price) towards brand loyalty among smartphone users at UPM, Serdang. A total of 200 respondents were participated in this study which were selected through the systematic random samp...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Osman, Syuhaily, Ishak, Farah Liyana
Fformat: Erthygl
Cyhoeddwyd: Malaysian Consumer and Family Economics Association 2019
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!