Relationship Quality Between Customer and Provider in the Service Sector
The relationship quality can be used to assess the effectiveness of relationship marketing (Hennig-Thurau, et aI., 2002). By adopting Nordic approach, relationship quality in this study consists of two levels of interaction, i.e. interpersonal and organizational levels. In addition, since the re...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/8188/1/GSM_2008_11_IR.pdf |
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