Relationship Quality Between Customer and Provider in the Service Sector

The relationship quality can be used to assess the effectiveness of relationship marketing (Hennig-Thurau, et aI., 2002). By adopting Nordic approach, relationship quality in this study consists of two levels of interaction, i.e. interpersonal and organizational levels. In addition, since the re...

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Sonraí Bibleagrafaíochta
Príomhúdar: Alwie, Aryaty
Formáid: Thesis
Teanga:English
English
Foilsithe: 2008
Ábhair:
Rochtain Ar Líne:http://psasir.upm.edu.my/id/eprint/8188/1/GSM_2008_11_IR.pdf
Clibeanna: Cuir Clib Leis
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