TY  - THES
T1  - Marketing financial products and services from the perspective of a branch manager of a bank's new branch : a case study
A1  - Mohd Nasir, Shamshul Bahrn
LA  - English
LA  - English
YR  - 1996
UL  - http://discoverylib.upm.edu.my/discovery/Record/oai:psasir.upm.edu.my:82914
AB  - No Abstract
KW  - Financial institutions - Marketing
ER  -