Relationship between features of spokes-character and brand trust of consumers
The trend of using spokes-character has developed in various promotional campaigns over the past century. As an animated being or animated object that is used to promote a product, service, or idea, spokes-character must be used consistently in conjunction with a product over time. Spokes–charact...
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| Formato: | Thesis |
| Idioma: | English |
| Publicado em: |
2018
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| Acesso em linha: | http://psasir.upm.edu.my/id/eprint/83408/1/FBMK%202018%2098%20-%20ir.pdf |
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