Antecedents of halal Malaysia brand equity based on consumers’ explicit and implicit responses

Halal Malaysia brand does not represent a specific brand instead it can be found on various product packages due to its roles as the third party endorser. This has placed Halal Malaysia brand in the risk of equity dilution due to the sensitive nature of Halal issues to Muslim con...

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书目详细资料
主要作者:	Wan Ismail, Wan Rusni
格式:	Thesis
语言:	English
出版:	2019
主题:	Halal food industry - Malaysia Muslims - Dietary laws
在线阅读:	http://psasir.upm.edu.my/id/eprint/85028/1/IPPH%202019%206%20-%20ir.pdf
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