Antecedents of halal Malaysia brand equity based on consumers’ explicit and implicit responses
Halal Malaysia brand does not represent a specific brand instead it can be found on various product packages due to its roles as the third party endorser. This has placed Halal Malaysia brand in the risk of equity dilution due to the sensitive nature of Halal issues to Muslim con...
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| Autore principale: | |
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| Natura: | Thesis |
| Lingua: | English |
| Pubblicazione: |
2019
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| Soggetti: | |
| Accesso online: | http://psasir.upm.edu.my/id/eprint/85028/1/IPPH%202019%206%20-%20ir.pdf |
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