Imaxe de Portada

Frequency of radio consumption among the rural community in Sarawak

Radio is a communication channel that has been in use for a long time and was used to relay messages for those living in rural areas. The radio broadcasting medium has also been fully utilised to channel entertainment and information for the public, as well as a strategic channel for the ruling gove...

Descrición completa

Gardado en:
Detalles Bibliográficos
Main Authors: Alan, Ribka, Hassan, Md. Salleh, Bolong, Jusang, Osman, Mohd Nizam, Lepun, Philip, Kamarudin, Shafinah
Formato: Artigo
Idioma:English
Publicado: Academia Industry Networks 2020
Acceso en liña:http://psasir.upm.edu.my/id/eprint/89070/1/RADIO.pdf
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
id oai:psasir.upm.edu.my:89070
record_format eprints
spelling oai:psasir.upm.edu.my:89070 http://psasir.upm.edu.my/id/eprint/89070/ Frequency of radio consumption among the rural community in Sarawak Alan, Ribka Hassan, Md. Salleh Bolong, Jusang Osman, Mohd Nizam Lepun, Philip Kamarudin, Shafinah Radio is a communication channel that has been in use for a long time and was used to relay messages for those living in rural areas. The radio broadcasting medium has also been fully utilised to channel entertainment and information for the public, as well as a strategic channel for the ruling government. However, the level of information that is being broadcast through radio to people in rural areas is seen to be less effective due to lack of education. This paper aims at identifying the frequency of radio usage among the communities in rural areas for information search in order to increase their quality of life. This research involves respondents living in rural area of the Asap Koyan Resettlement in the district of Belaga, Sarawak. Research sampling was done randomly among 4,826 of the local population and 356 respondents were involved in this research. Research data was collected using survey forms and face-to-face interviews. Research findings show that the main information sought through the use of radio is political news and other information (entertainment programmes and urgent or emergency information dissemination). Research findings show that the daily radio listening frequency in a week is through Klasik Nasional FM at 33.4%. It is based on a research result that indicated that the allocated time to listen to the radio is more than two hours. It is hoped that the findings of this research could provide guidelines for research related to the rural communities in the future. Academia Industry Networks 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/89070/1/RADIO.pdf Alan, Ribka and Hassan, Md. Salleh and Bolong, Jusang and Osman, Mohd Nizam and Lepun, Philip and Kamarudin, Shafinah (2020) Frequency of radio consumption among the rural community in Sarawak. International Journal of Social Science Research, 2 (3). 66- 76. ISSN 2710-6276 https://myjms.mohe.gov.my/index.php/ijssr/article/view/10791
institution UPM IR
collection UPM IR
language English
description Radio is a communication channel that has been in use for a long time and was used to relay messages for those living in rural areas. The radio broadcasting medium has also been fully utilised to channel entertainment and information for the public, as well as a strategic channel for the ruling government. However, the level of information that is being broadcast through radio to people in rural areas is seen to be less effective due to lack of education. This paper aims at identifying the frequency of radio usage among the communities in rural areas for information search in order to increase their quality of life. This research involves respondents living in rural area of the Asap Koyan Resettlement in the district of Belaga, Sarawak. Research sampling was done randomly among 4,826 of the local population and 356 respondents were involved in this research. Research data was collected using survey forms and face-to-face interviews. Research findings show that the main information sought through the use of radio is political news and other information (entertainment programmes and urgent or emergency information dissemination). Research findings show that the daily radio listening frequency in a week is through Klasik Nasional FM at 33.4%. It is based on a research result that indicated that the allocated time to listen to the radio is more than two hours. It is hoped that the findings of this research could provide guidelines for research related to the rural communities in the future.
format Article
author Alan, Ribka
Hassan, Md. Salleh
Bolong, Jusang
Osman, Mohd Nizam
Lepun, Philip
Kamarudin, Shafinah
spellingShingle Alan, Ribka
Hassan, Md. Salleh
Bolong, Jusang
Osman, Mohd Nizam
Lepun, Philip
Kamarudin, Shafinah
Frequency of radio consumption among the rural community in Sarawak
author_facet Alan, Ribka
Hassan, Md. Salleh
Bolong, Jusang
Osman, Mohd Nizam
Lepun, Philip
Kamarudin, Shafinah
author_sort Alan, Ribka
title Frequency of radio consumption among the rural community in Sarawak
title_short Frequency of radio consumption among the rural community in Sarawak
title_full Frequency of radio consumption among the rural community in Sarawak
title_fullStr Frequency of radio consumption among the rural community in Sarawak
title_full_unstemmed Frequency of radio consumption among the rural community in Sarawak
title_sort frequency of radio consumption among the rural community in sarawak
publisher Academia Industry Networks
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/89070/1/RADIO.pdf
_version_ 1819300305925308416
score 13.4562235

Títulos similares