Consumers’ purchasing behavior towards food trucks’ products

Food truck in Malaysia has been brought in the early of 2000 and it is become phenomenal in year 2008 (Eksan et al., 2017). Risvik (2011), purchase decision regarding to the food products are very critical due to the food is becoming as part of human body once we consumed, so the decision of food pr...

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Detaylı Bibliyografya
Yazar: Burhanuddin, Nur Aina
Materyal Türü: Project Paper Report
Dil:English
Baskı/Yayın Bilgisi: 2018
Online Erişim:http://psasir.upm.edu.my/id/eprint/89783/1/FP%202018%2049%20IR.pdf
Etiketler: Etiketle
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