Consumers’ purchasing intention towards organic rice

The purpose of this study is to determine the consumers‟ purchasing intention towards organic rice. The emphasis is more towards the relationship between socio-demographic and the factors that influence the consumers‟ purchasing intention towards organic rice. The totals of 400 respondents were chos...

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Détails bibliographiques
Auteur principal: Johari, Nursaadah
Format: Project Paper Report
Langue:English
Publié: 2018
Accès en ligne:http://psasir.upm.edu.my/id/eprint/89785/1/FP%202018%2051%20IR.pdf
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