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Consumer satisfaction and return patronage in specialty coffeehouse in Malaysia

Specialty coffeehouse was a fast growing industry ever since it was introduced to Malaysia in early 1996. Among the established specialty coffeehouse were Coffee Bean & Tea Leaf, Starbucks Coffee and Gloria Jean's Coffee. If the local coffeehouse and restaurant would like to be as competiti...

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Chi tiết về thư mục
Tác giả chính:	Teh, Chean Boon
Định dạng:	Luận văn
Ngôn ngữ:	English
Được phát hành:	2002
Những chủ đề:	Consumer satisfaction - Malaysia
Truy cập trực tuyến:	http://psasir.upm.edu.my/id/eprint/91490/1/GSM%202002%209%20UPM%20IR.pdf
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