Effective personal communication skills for public relations - Green, Andy, 1958-; Chartered Institute of Public Relations (London ; Philadelphia : Kogan Page, 2006)
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
"CIPR Chartered Institue of Public Relations."
Includes bibliographical references (p. 203-210) and index.
Keywords: Public relations; Communication; Influence (Psychology); Electronic books