IUP journal of brand management

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Bibliografiske detaljer
Forrige titel:	ICFAI journal of brand management
Institution som forfatter:	Institute of Chartered Financial Analysts of India.
Format:	Electronisk Tidsskrift
Sprog:	English
Udgivet:	Hyderabad, India : IUP Publications
Fag:	Product management > Periodicals. Branding > Periodicals. Electronic journals.
Online adgang:	Full text available from ABI/INFORM Global: 03/01/2012 to present Full text available from Asian Business Database: 03/01/2012 to present Full text available from India Database: 03/01/2012 to present
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Lignende værker

Brands and branding /
af: Brown, Stephen, 1955 March 23-
Udgivet: (2016)

Handbook on brand and experience management /
Udgivet: (2008)

Journal of product & brand management

The brand management checklist : proven tools and techniques for creating winning brands /
af: VanAuken, Brad.
Udgivet: (2002)

Branding in action : cases and strategies for profitable brand management /
af: Hankinson, Graham, 1947- .
Udgivet: (1993)

New product and brand management : marketing engineering applications /
af: Lilien, Gary L.
Udgivet: (2003)

Romancing the brand : how brands create strong, intimate relationships with customers /
af: Halloran, Tim, 1969-.
Udgivet: (2014)

Competitive branding : winning in the market place with value-added brands /
af: Nilson, Torsten H., 1949- .
Udgivet: (1998)

Brand building on the internet /
af: Lindstrom, Martin.
Udgivet: (2000)

Conscious branding /
af: Funk, David.
Udgivet: (2009)

Brand strategy

Encyclopedia of consumer brands /
Udgivet: (1994)

Marketing and branding research
Udgivet: (2014)

IUP journal of marketing management

The behavioral economics of brand choice /
Udgivet: (2007)

Journal of brand management

Brand Avatar : translating virtual world branding into real world success /
af: De Mesa, Alycia.
Udgivet: (2009)

Developing insights on branding in the B2B context : case studies from business practice /
Udgivet: (2018)

The Routledge companion to contemporary brand management /
Udgivet: (2016)

Warp-speed branding : the impact of technology on marketing /
af: Winkler, Agnieszka.
Udgivet: (1999)

The business of brands /
af: Miller, Jon, 1971-
Udgivet: (2004)

IMC using advertising and promotion to build brands
af: Duncan
Udgivet: (2002)

The economics of quality, grades, and brands /
af: Bowbrick, Peter.
Udgivet: (1992)

Beyond branding : how savvy marketers build brand equity to create products and open new markets /
af: Marconi, Joe.
Udgivet: (1993)

Brands : meaning and value in media culture /
af: Arvidsson, Adam.
Udgivet: (2006)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-, et al.
Udgivet: (2020)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane.
Udgivet: (2003)

Towards effective place brand management : branding European cities and regions /
Udgivet: (2010)

Eating the big fish : how challenger brands can compete against brand leaders /
af: Morgan, Adam.
Udgivet: (1999)

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël.
Udgivet: (1997)

Strategic brand management : new approaches to creating and evaluating brand equity /
af: Kapferer, Jean-Noël.
Udgivet: (1994)

Consumer-brand relationships : theory and practice /
Udgivet: (2012)

Buyer attitudes and brand choice behavior /
af: Day, George S.
Udgivet: (1970)

The best of branding : best practices in corporate branding /
af: Gregory, James R.
Udgivet: (2004)

Advanced brand management : from vision to valuation /
af: Temporal, Paul.
Udgivet: (2002)

Strategic brand management : a European perspective /
af: Keller, Kevin Lane, 1956- .
Udgivet: (2008)

The global brand : how to create and develop lasting brand value in the world market /
af: Hollis, Nigel.
Udgivet: (2010)

The new strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noel.
Udgivet: (2004)

Global brand strategy : unlocking brand potential across countries, cultures & markets /
af: Van Gelder, Sicco, 1964-
Udgivet: (2003)

Brand new brand thinking : brought to life by 11 experts who do /
Udgivet: (2002)