TY  - GEN
TY  - JOUR
T1  - Journal of financial services marketing
LA  - English
UL  - http://discoverylib.upm.edu.my/discovery/Record/ssj0016578
NO  - Publisher: [London] : Palgrave Macmillan UK, 2006-
CN  - HG11
KW  - Financial services industry : Marketing : Periodicals.
KW  - Advertising : Financial services industry : Periodicals.
KW  - Advertising : Financial services industry.
KW  - Financial services industry.
KW  - Electronic journals.
ER  -