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141
Developing insights on branding in the B2B context : case studies from business practice /
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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /
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Journal of brand management
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UPM WebOPAC
140
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Association of Accredited Advertising Agents Malaysia
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Malaysia External Trade Development Corporation
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Randall, Geoffrey
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Rogers, David L., 1970-
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Schmitt, Bernd
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Trout, Jack
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Wheeler, Alina
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Young-soo, Gwon
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Afshar, Rod, 1984-
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Aperia, Tony
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Arnold, David
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Arvidsson, Adam
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Ashworth, G. J.
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Azwar Abd Manan
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Banerjee, Duke, 1979-
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