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by Alreck, Pamela L.
Published 2004
“...McGraw-Hill/Irwin series in marketing....”Published 2004
Table of contents
Publisher description
Book
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by Spiro, Rosann L.
Published 2003
“...McGraw-Hill/Irwin series in marketing...”Published 2003
Table of contents
Publisher description
Book
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by Crawford, C. Merle 1924- .
Published 2006
“...McGraw-Hill/Irwin series in marketing....”Published 2006
Publisher description
Table of contents only
Book