Mediating role of gratification on the relationship between expectation and continuance intention to watch movies on YouTube

by Abu Bakar, Mohd Syuhaidi
Published 2017

Mediating role of gratification on the relationship between expectation and continuance intention to watch movies on YouTube

by Abu Bakar, Mohd Syuhaidi
Published 2017

Engaging users using movie mobile advertising: technology acceptance and purchase intention

by Abu Bakar, Mohd Syuhaidi, Bidin, Rosmiza
Published 2014

Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia

by Abu Bakar, Mohd Syuhaidi, Bidin, Rosmiza
Published 2014

How gratified are Malaysians and will they continue watching movies on youtube?

by Abu Bakar, Mohd Syuhaidi, Bolong, Jusang, Bidin, Rosmiza
Published 2020

Factors of gratification contributing in continuance intention to watch movies on YouTube

by Abu Bakar, Mohd Syuhaidi, Bolong, Jusang, Bidin, Rosmiza, Mailin, Bebbra
Published 2014

Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach

by Abu Bakar, Mohd Syuhaidi, Bolong, Jusang, Bidin, Rosmiza, Ayub, Nur Syuhaidah, Jono, Siti Nor Fazira, Mat Shuki, Mohamad Syafiq
Published 2020

Halal industry’s organizational performance factors: a systematic literature review

by Bidin, Rosmiza, Razak, Muhammad Nur Fitri, Mohamad, Bahtiar, Osman, Mohd Nizam, Abu Bakar, Mohd Syuhaidi, Tham, Jen Sern, Atan, Rodziah, Handayati, Puji, Utaberta, Nangkula
Published 2021

Brand identity and Halal in Malaysia’s food SMEs: one tale from two model analyses

by Razak, Muhammad Nur Fitri, Bidin, Rosmiza, Mohamad, Bahtiar, Osman, Mohd Nizam, Abu Bakar, Mohd Syuhaidi, Jen, Sern Tham, Atan, Rodziah, Handayati, Puji, Utaberta, Nangkula
Published 2022