Effects of TV advertising on children and parental influence on children's TV viewing

by Joseph, C., Ahmad, M. I.
Published 1997

The perception of viewers on female role portrayals in Malaysian television advertisements

by Malar, Deva, Ahmad, M. I.
Published 1997

The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia

by Khor, Shii Ling, Ahmad, M. I.
Published 1997

Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals

by Lau, C. C., Ahmad, M. I.
Published 1997

Green marketing and its implications for consumers and businesses in Malaysia

by Lee, Gerald C. P., Ahmad, M. I.
Published 1997