The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector

by Che Wel, Che Aniza
Published 2001

The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector

by Che Wel, Che Aniza
Published 2001

Determining relationship marketing instruments

by Che Wel, Che Aniza, Bojei, Jamil
Published 2009

The empirical link between relationship marketing tools and consumer retention in retail marketing

by Bojei, Jamil, Julian, Craig C., Che Wel, Che Aniza, Ahmed, Zafar U.
Published 2013