Power pricing : how managing price transforms the bottom line /

by Dolan, Robert J.
Published 1996

Marketing management : text and cases /

by Dolan, Robert J.
Published 2002

Managing the new product development process : cases and notes /

by Dolan, Robert J.
Published 1993

Strategic marketing management /

Published 1991

Marketing management : text and cases /

by Quelch, John A.
Published 1993