Raymond Firth

Sir Raymond William Firth (25 March 1901 – 22 February 2002) was an ethnologist from New Zealand. As a result of Firth's ethnographic work, actual behaviour of societies (social organization) is separated from the idealized rules of behaviour within the particular society (social structure). He was a long serving professor of anthropology at the London School of Economics, and is considered to have singlehandedly created a form of British economic anthropology. Provided by Wikipedia