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Hong, Kay Tze
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Hong, Kay Tze
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Hong, Kay Tze
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1
Role of store image and cause-related marketing in hypermarket visit intention /
by
Hong
,
Kay
Tze
.
Published 2018
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2
Role of store image and cause-related marketing in hypermarket visit intention
by
Hong
,
Kay
Tze
Published 2018
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3
Role of store image and cause-related marketing in hypermarket visit intention
by
Hong
,
Kay
Tze
Published 2018
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4
Cause-related marketing: it's applicability in hypermarket context
by
Hong
,
Kay
Tze
,
Ng, Siew Imm
,
Raja Yusof, Raja Nerina
,
Kaliappan, Shivee Ranjanee
Published 2017
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5
Cause-related marketing: it`s applicability in hypermarket context
by
Hong
,
Kay
Tze
,
Ng, Siew Imm
,
Raja Yusof, Raja Nerina
,
Kaliappan, Shivee Ranjanee
Published 2017
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6
Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour
by
Hong
,
Kay
Tze
,
Siew, Imm Ng
,
Raja Yusof, Raja Nerina
,
Kaliappan, Shivee Ranjanee
Published 2019
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7
Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model
by
Hong
,
Kay
Tze
,
Ng, Siew Imm
,
Ho, Jo Ann
,
Tan, Houng Chien
,
LIM, Chui Seong
Published 2021
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Consumer satisfaction
Hypermarkets
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