Marshall McLuhan
![McLuhan in 1945](https://upload.wikimedia.org/wikipedia/commons/f/f8/Marshall_McLuhan.jpg)
McLuhan coined the expression "the medium is the message" in the first chapter in his ''Understanding Media: The Extensions of Man'' and the term ''global village.'' He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspectives. Provided by Wikipedia
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