Consumer behavior and culture : consequences for global marketing and advertising /

by Mooij, Marieke K. de, 1943-.
Published 2011

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /

by Mooij, Marieke K. de, 1943- .
Published 1994

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising /

by Mooij, Marieke K. de, 1943- .
Published 1991

Global marketing and advertising : understanding cultural paradoxes /

by Mooij, Marieke K. de, 1943- .
Published 1998

Global marketing and advertising : understanding cultural paradoxes /

by Mooij, Marieke K. de, 1943- .
Published 2005

Global marketing and advertising : understanding cultural paradoxes /

by Mooij, Marieke K. de, 1943-.
Published 2010