Creative advertising : theory and practice /

by Moriarty, Sandra E.
Published 1991

Advertising : principles & practice /

by Moriarty, Sandra E.
Published 2009

How to create and deliver winning advertising presentations /

by Moriarty, Sandra E.
Published 1989

Advertising & IMC : principles & practice /

by Moriarty, Sandra,, Mitchell, Nancy,, Wells, William,
Published 2015

The making of effective advertising /

by Patti, Charles H.
Published 1990

Introduction to marketing communication : an integrated approach /

by Burnett, John, 1944- .
Published 1998

Marketing /

by Keegan, Warren J.
Published 1995

Marketing /

by Keegan, Warren J.
Published 1991

Advertising : principles & practice /

by Wells, William, 1926- .
Published 2000

Advertising : principles & practice /

by Wells, William, 1926- .
Published 2006

Advertising : principles and practice /

by Wells, William, 1926- .
Published 1989

Advertising : principles and practice /

by Wells, William.
Published 2003