Why CRM doesn't work : how to win by letting customers manage the relationship /

by Newell, Frederick.
Published 2003

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry /

by Newell, Frederick.
Published 1997

Loyalty.com : customer relationship management in the new era of Internet marketing /

by Newell, Frederick, 1926- .
Published 2000

Wireless rules : new marketing strategies for customer relationship management anytime, anywhere /

by Newell, Frederick, 1926-
Published 2001