Impact of functional/cognitive and emotional advertisements on image and repurchase intention

by Chua, Bee Lia, Han, Heesup, Hong, Ngoc Nguyen, Song, Hakjun, Lee, Sanghyeop
Published 2019

Drivers of brand loyalty in the chain coffee shop industry

by Han, Heesup, Hong, Ngoc Nguyen, Song, Hakjun, Chua, Bee Lia, Lee, Sanghyeop, Kim, Wansoo
Published 2018