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Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia

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The new positioning : the latest on the world's I business strategy /

by Trout, Jack.
Published 1995

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The power of simplicity : a management guide to cutting through the nonsense and doing things right /

by Trout, Jack.
Published 1999

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Differentiate or die : survival in our era of killer competition /

by Trout, Jack.
Published 2000

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Big brands big trouble : lessons learned the hard way /

by Trout, Jack.
Published 2001

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Trout on strategy : capturing mindshare, conquering markets /

by Trout, Jack.
Published 2004

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Marketing warfare /

by Ries, Al,, Trout, Jack,
Published 1986

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Positioning : the battle for your mind /

by Ries, Al.
Published 2001

Other Authors: “...Trout, Jack....”

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8

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Horse sense : the key to success is finding a horse to ride /

by Ries, Al.
Published 1991

Other Authors: “...Trout, Jack....”

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