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Wong, Chee Hoo.
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Wong, Chee Hoo.
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Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
by
Wong
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Chee
Hoo
Published 2012
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Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones /
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Wong
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Chee
Hoo
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Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
by
Wong
,
Chee
Hoo
Published 2012
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Related Subjects
Brand choice
Consumers' preferences
Diffusion of innovations
Purchasing
Smartphones
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