Does festival-goer is a risk-taker?

by Ismail, Khairiah, Abdullah, Nawal Hanim, Hassan, Hamimah, Zamzuri, Norol Hamiza
Published 2021

Event sustainability practices among professional company organizers: an exploratory study

by Zamzuri, Norol Hamiza, Awang, Khairil Wahidin, Abdul Aziz, Yuhanis, Samdin, Zaiton
Published 2013

The best practice of marketing strategies for the Malaysian business event industry from experts' perspective

by Mohd Nasir, Hazira, Alagas, Elangkovan Narayanan, Amin, Muslim, Zamzuri, Norol Hamiza, Mohd Zairul, Mohd
Published 2021