Dictionary of marketing, advertising and public relations /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London:
International Textbook Company,
1983
|
Edition: | 2nd ed. |
Subjects: | |
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100 | 1 | |a Jefkins, Frank |q (Frank William), |d 1920-. | |
245 | 1 | 0 | |a Dictionary of marketing, advertising and public relations / |c Frank Jefkins |
250 | |a 2nd ed. | ||
260 | |a London: |b International Textbook Company, |c 1983 | ||
300 | |a 310p.; |c 25cm | ||
650 | 0 | |a Marketing |x Dictionaries. | |
650 | 0 | |a Advertising |x Dictionaries. | |
650 | 0 | |a Public relations |x Dictionaries. | |
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