Creative marketing communications : a practical guide to planning, skills and techniques /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United Kingdom :
Kogan Page,
2001.
|
| Edition: | 3rd ed. |
| Series: | Marketing in action series.
|
| Subjects: | |
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| 003 | UPM | ||
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| 090 | 0 | 0 | |a HF5415.123 Y12 2001 |
| 100 | 1 | |a Yadin, Daniel. | |
| 245 | 1 | 0 | |a Creative marketing communications : |b a practical guide to planning, skills and techniques / |c Daniel Yadin. |
| 250 | |a 3rd ed. | ||
| 260 | |a United Kingdom : |b Kogan Page, |c 2001. | ||
| 300 | |a 343p. : |b ill. ; |c 24cm. | ||
| 440 | 0 | |a Marketing in action series. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a Communication in marketing. | |
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