Marketing channels a relationship management approach
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2002
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| Edition: | 2nd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Physical Description: | 514 p. ill. 24 cm |
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| ISBN: | 0072895128 (alk. paper) |