The handbook of communication and corporate social responsibility /
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CS...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Malden, MA :
Wiley-Blackwell,
2011.
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| Series: | Handbooks in communication and media.
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| Subjects: | |
| Online Access: | Cover image |
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Table of Contents:
- Organizational Change (Robert L. Heath & Michael J. Palenchar).
- 17. Communicating Corporate Social Responsibility through Nonfinancial Reports (Cynthia Clark Williams & Elise Perrault Crawford).
- 18. Communicating Corporate Social Responsibility through the Internet and Social Media (Paul Capriotti).
- 19. Communicating Corporate Social Responsibility through Corporate Image Advertising (Alan A. Pomering).
- 20. New Partnerships for a New Generation of Corporate Social Responsibility (Melissa J. Bator & Cynthia Stohl).
- 21. Media Relations and Corporate Social Responsibility (Craig C. Carroll).
- 22. NGOs as Communicative Actors within Corporate Social Responsibility Efforts (Sarah E. Dempsey).
- 23. Communication and Corporate Social Responsibility: A Storytelling Perspective (Stefan Wehmeier & Friederike Schultz).
- PART 4: COMMENTARIES AND CONCLUSIONS.
- 24. Interrogating the Communicative Dimensions of Corporate Social Responsibility (Lars Th�ger Christensen & George Cheney).
- 25. A Provocation: Thinking the 'Social' into Corporate Social Responsibility (Judy Motion & Shirley Leitch).
- 26. Commentary: The View from Management (G�uler Aras & David Crowther).
- 27. The View from Organizational Studies: A Discourse Based Understanding of CSR and Communication (David Grant & Daniel Nyberg).
- 28. Conclusions and Take Away Points by the Editors.
- Machine generated contents note: PART 1: INTRODUCTION.
- 1. Corporate Social Responsibility and Communication (�yvind Ihlen, Jennifer L. Bartlett, & Steve May).
- 2. The Paradoxes of Communicating Corporate Social Responsibility (Sandra Waddock & Bradley K. Googins).
- PART 2: FIELD OVERVIEWS.
- 3. Management, Communication and Corporate Social Responsibility (Jennifer L. Bartlett & Bree Devin).
- 4. Public Relations and Corporate Social Responsibility (Jennifer L. Bartlett).
- 5. Organizational Communication and Corporate Social Responsibility (Steve May).
- 6. Marketing and Corporate Social Responsibility (Peggy Simcic Br�nn).
- 7. Reputation Management and Corporate Social Responsibility (Mark Eisenegger & Mario Schranz).
- 8. Rhetoric and Corporate Social Responsibility (�yvind Ihlen).
- PART 3: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION IN ACTION.
- Concepts and Aspects.
- 9. Ethics: CSR, Power and Strategic Communication (Jairo Lugo-Ocando, Jacquie L'Etang & Zeti Ahmad).
- 10. Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters (Michael J. Palenchar, Tatjana M. Hocke, & Robert L. Heath).
- 11. Trust and Credibility as Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability (G�unter Bentele & Howard Nothhaft).
- 12. Corporate Social Responsibility Communication and Dialogue (Ur�sa Golob & Klement Podnar).
- 13. Transparency and Neo-liberal Logics of Corporate Economic and Social Responsibility (Majia H. Nadesan).
- 14. The Concept of Stakeholders and its Relevance for CSR Communication (Juliana Raupp).
- 15. Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors (Angela Mak, Augustine Pang, & Joanne Lee).
- Tools and Processes.
- 16. Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and