Winning in Asia : strategies for competing in the new millennium /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA :
Harvard Business School Press,
2004.
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| Subjects: | |
| Online Access: | Table of contents |
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Table of Contents:
- Asian competition
- Asia's business heritage
- Stepping up to the productivity challenge
- Ramping up Asian innovation
- Building Asian brands
- Creating a new breed of Asian multinationals
- Consolidating the Asian playing field
- Winning strategies for Asia's new reality.