Principles of advertising & IMC /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL :
McGraw-Hill/Irwin,
2005.
|
| Edition: | 2nd ed. |
| Series: | The McGraw-Hill/Irwin series in marketing.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Item Description: | Revision of: IMC / Tom Duncan. 1st ed. 2002. |
|---|---|
| Physical Description: | 774p. : col. ill. ; 29cm. + 1 computer disc (4 3/4in.). |
| ISBN: | 0072537744 (alk. paper) 0071111182 (international : alk. paper) 0073041254 (CD-ROM) |