The breakaway brand : how great brands stand out /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2005.
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
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| 020 | |a 9780072262377 (hbk) | ||
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| 100 | 1 | |a Kelly, Francis J., |d 1956- . | |
| 245 | 1 | 4 | |a The breakaway brand : |b how great brands stand out / |c Francis J. Kelly III, Barry Silverstein. |
| 260 | |a New York : |b McGraw-Hill, |c c2005. | ||
| 300 | |a 289p. : |b ill. ; |c 24cm. | ||
| 650 | 0 | |a Brand name products |x Marketing. | |
| 700 | 1 | |a Silverstein, Barry, |d 1948- . | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0513/2005015991.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0622/2005015991-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0622/2005015991-d.html |
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