Transforming your go-to-market strategy : the three disciplines of channel management /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
2006.
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| Subjects: | |
| Online Access: | Table of contents |
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| 008 | 090527s2006 maua b 00110 eng| | ||
| 020 | |a 1591397669 (alk. paper) | ||
| 020 | |a 9781591397663 | ||
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| 090 | 0 | 0 | |a HF5415.129 R196 |
| 100 | 1 | |a Rangan, V. Kasturi. | |
| 245 | 1 | 0 | |a Transforming your go-to-market strategy : |b the three disciplines of channel management / |c V. Kasturi Rangan ; with the research assistance of Marie Bell. |
| 260 | |a Boston, Mass. : |b Harvard Business School Press, |c 2006. | ||
| 300 | |a 289p. : |b ill. ; |c 25cm. | ||
| 650 | 0 | |a Marketing channels |x Management. | |
| 650 | 0 | |a Business logistics. | |
| 650 | 0 | |a Physical distribution of goods. | |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip062/2005030893.html |
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