Private label strategy : how to meet the store brand challenge /

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Dades bibliogràfiques
Autor principal:	Kumar, Nirmalya.
Altres autors:	Steenkamp, Jan-Benedict E. M.
Format:	Llibre
Idioma:	English
Publicat:	Boston, Mass. : Harvard Business School Press, 2007.
Matèries:	Branding (Marketing)
Accés en línia:	Table of contents only
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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