Harvard business review on pricing.
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston :
Harvard Business School Pub.,
2008.
|
| Series: | The Harvard business review paperback series.
|
| Subjects: | |
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| LEADER | 01448nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls026994824 | ||
| 003 | UPM | ||
| 005 | 20161022102826.0 | ||
| 008 | 090312s2008 maua 001 0 eng | ||
| 020 | |a 9781422146583 (pbk) | ||
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| 040 | |a DLC |c DLC | ||
| 090 | 0 | 0 | |a HF5416.5 H339 |
| 245 | 0 | 0 | |a Harvard business review on pricing. |
| 260 | |a Boston : |b Harvard Business School Pub., |c 2008. | ||
| 300 | |a 209p. : |b ill. ; |c 22cm. | ||
| 440 | 0 | 4 | |a The Harvard business review paperback series. |
| 500 | |a A selection of articles previously published in the Harvard business review. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |a How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. |
| 650 | 0 | |a Pricing. | |
| 730 | 0 | |a Harvard business review. | |
| 942 | |2 lcc |c 10000 | ||
| 999 | |c 289147 |d 289147 | ||
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