Description: Hospitality marketing management /

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Bibliographic Details
Main Author:	Reid, Robert D.
Other Authors:	Bojanic, David C.
Format:	Book
Language:	English
Published:	Hoboken, NJ : J. Wiley & Sons, 2010.
Edition:	5th ed.
Subjects:	Hospitality industry > Marketing. Food service > Marketing. Restaurants > Marketing.
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Description
Physical Description:	656p. : ill. (col.) ; 29cm.
ISBN:	9780470088586 (hbk)