Description: Creative strategy in advertising /

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Bibliographic Details
Main Author:	Drewniany, Bonnie L.
Other Authors:	Jewler, A. Jerome.
Format:	Book
Language:	English
Published:	Boston, Mass. : Wadsworth, Cengage, 2008.
Edition:	9th ed.
Subjects:	Advertising copy. Advertising layout and typography.
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Description
Item Description:	Previous edition, first author is A. Jerome Jewler.
Physical Description:	332p. : ill. ; 26cm.
ISBN:	0495095699 (pbk) 9780495095699 (pbk)