Key readings in media today : mass communication in contexts /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2009.
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| Subjects: | |
| Online Access: | Table of contents only |
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Table of Contents:
- pt. 1 : Understanding the nature of mass media.
- Mass communication, popular taste and organized social action /
- Paul F. Lazarsfeld and Robert K. Merton
- The definition of media literacy /
- W. James Potter
- Common media for an uncommon nation /
- Ben H. Bagdikian
- Political problem, political solutions /
- Robert McChesney
- Not toasters : the special nature of media products /
- C. Edwin Baker
- Four puzzles from cyberspace /
- Lawrence Lessig
- pt. 2 : The print media.
- Making news : time and typifications /
- Gaye Tuchman
- Convergence : news production in a digital age /
- Eric Klinenberg
- Time ahead : digital challenges facing print magazines /
- Brooke Erin Duffy
- Sex, lies, and advertising /
- Gloria Steinem
- Is there a text in this advertising campaign? : literature, marketing, and Harry Potter /
- Philip Nel
- Newspapers rocken espanol /
- Mark Fitzgerald
- pt. 3 : The electronic media.
- What is news? /
- Neil Postman and Steve Powers
- Queens for a day : Queer eye for the straight guy and the neoliberal project /
- Katherine Sender
- Deconstructing the diversity principle /
- Philip M. Napoli
- Radio and modernity : time, place and "communicative capacity" /
- David Hendy
- Fallout : a follow up to "the internet debacle" /
- Janis Ian
- Promoting the industry /
- Janet Wasko
- Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art /
- Matthew P. McAllister, Ian Gordon, and Mark Jancovich
- pt. 4 : The digital media.
- The long tail /
- Chris Anderson
- Peer production and sharing /
- Yochai Benkler
- Your brain on video games : could they actually be good for you? /
- Steven Johnson
- Sports online : the newest player in mediasport /
- Michael Real
- Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture /
- Henry Jenkins
- Download this : youtube phenom has a big secret /
- Ethan Smith and Peter Lattman
- pt. 5 : Advertising and public relations.
- The work of adcult /
- James B. Twitchell
- "Chaos scenario" : a look at the marketing industry's coming disaster /
- Bob Garfield
- Rethinking television in the digital age /
- Joseph Turow
- Philanthropy as public relations : a critical perspective on cause marketing /
- Inger L. Stole
- Media, war, and propaganda : strategies of information management during the 2003 Iraq war /
- Deepa Kumar
- The public and its problems : some notes for the new millennium /
- Stuart Ewen