Getting to innovation : how asking the right questions generates the great ideas your company needs /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
AMACOM,
2007.
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Subjects: | |
Online Access: | Table of contents only |
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Table of Contents:
- Framing innovation framing : an overview
- Question banks : understanding the strategic terrain
- Challenge banks : generating innovation challenge questions
- How to write and evaluate innovation challenge questions
- Constructing conceptual maps for innovation challenges
- How to conduct innovation challenges
- Idea management and creativity software
- A crash course in generating creative ideas : individual methods
- A crash course in generating creative ideas : group methods
- Tips for designing and facilitating brainstorming retreats
- Evaluating and selecting ideas
- Implementing ideas.