The differences of shopper typology in shopping motives, store attibutes and shopping outcomes /
The purpose of this study is designed to determine the segmentation of shopper typologies of local undergraduate students. For giving a greater insight, differences of shopper typology in terms of gender, comparison of clusters on shopping motives, appraisals of store attributes and the differences...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2010.
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